Pre-match trading
Price management, margin control and market health from open through to kick-off, with moves justified rather than copied.
Pre-match. In-play. Compilation. Risk. Intelligence. Across sports, markets and time zones.
We are a senior sportsbook trading team with more than 50 years of combined experience, drawn from six different books — bet365, Tipico, Favbet, Neobet, Sportbet and Rivalo. We have compiled, priced and defended books through peak weekends and thin midweek cards, and we work as one desk rather than a set of separate contractors.
Take the whole desk or the part of it your book is missing. Coverage is defined per vertical, per market group and per shift — each vertical with its own pricing logic and its own abuse patterns.
Price management, margin control and market health from open through to kick-off, with moves justified rather than copied.
Live oversight of prices, suspensions, latency and settlement across concurrent events, including the busy simultaneous kick-off windows.
Market creation and pricing from data, models and team news — full market trees built out sport by sport, not just the headline lines.
NFL, NBA, MLB, NHL and NCAA — spreads, totals, alternates and the player prop volume that comes with them.
Player and team statistic markets priced from distributions and usage — shots, cards, corners, passes — then monitored, not left to drift.
Anytime, first, last and combination scorer pricing, updated on confirmed lineups, minutes expectation and in-game role changes.
Manual approval of referred slips — stakes and selections above your automatic acceptance limits, reviewed and decided in seconds, with correlation and resulting liability checked before the bet goes on the book.
Liability review, limit setting, sharp-money detection, arbitrage and bonus abuse patterns, with exposure reported in language your management reads.
Customer profiling, market benchmarking and competitor price review — where your prices sit against the market and what it is costing you.
Our team brings hands-on experience from established sportsbooks across pre-match, in-play, compilation, risk and betting intelligence. Football carries the volume, but it is not the whole book — we support operators across US and international sports, markets and trading functions.
US sports covers NFL · NBA · MLB · NHL
Add experienced trading capacity without building every specialist function in-house.
The desk comes with more than people. Our traders use proprietary tools we built and run ourselves — for monitoring, analysis and decision support. They complement your sportsbook platform; they do not replace it.
An application we built for our own traders and use every day. It watches club, federation and media sources across the leagues we cover and grades what it finds by likely effect on a price — injuries, suspensions, rotation, off-field trouble — so a trader reads the news that matters instead of the news that exists. It runs on our side, not yours: no integration, no licence, nothing plugged into your platform.
For stats bets and player markets we build proprietary models from historical performance data and continuously validate them against real outcomes. That gives our traders visibility into how a price was produced — and the ability to challenge it when the market or the underlying data says something different.
The comparison is not us against your traders. It is us against one more headcount, the search to fill it, and the months before it pays off.
Shared desk coverage reduces single-person dependency across annual leave, illness and peak periods, and grows with the account when your calendar does.
No job ad, no notice period, no six-month runway before someone is trusted with real liability. We start on the scope you define.
One agreed retainer instead of recruitment, onboarding, training, tooling and the overhead of permanent employment — a predictable cost for senior capability you would otherwise have to build and carry internally.
Process and platform familiarity from six different books, applied to yours. You are not buying one trader's habits, you are buying what six trading floors learned the hard way.
The gaps in a sportsbook are rarely on a Tuesday afternoon. They are on Saturday at peak, overnight, and in the language nobody on the current shift speaks.
Saturday and Sunday carry the most turnover and the most risk, and are the hardest shifts to staff in-house. For us they are ordinary working days, not overtime to be negotiated.
Late kick-offs, overnight settlement and the quiet hours when a price goes wrong and nobody is watching the screen. Escalation reaches a person, not a voicemail.
We work inside your operation rather than alongside it. Nothing here asks you to change how your book is run, or to buy anything to make us work.
Traders work on your platform, on logins you issue, at the permission level you set — and that you can revoke in a minute.
Limits, acceptance thresholds, approval flows, escalation paths and reporting are yours. We work to them; we do not arrive with our own rulebook.
Named traders, reachable where your team already talks — Slack, Teams, email or phone — with a written handover at the end of every shift.
Signed before we are shown anything. Risk data, customer profiling, limits and pricing stay with the desk and are never carried to another book.
We work best as a long-term extension of your trading operation — the same traders on your book every week, learning your platform, your customers and your risk appetite. Scope and cost are agreed individually per operator; we would rather size it correctly to your book than quote a number before we understand it.
A defined block of coverage — sports, hours, languages, market groups — held month after month. Your book gets continuity and a desk that knows it; you get one predictable line in the budget instead of a headcount.
If you want to see the desk work before committing, start with a bounded trial — a tournament, one busy month, or cover while you recruit. Same people and the same standard as the retainer. It is a way of proving the fit, not a separate product.
Tell us which sports, hours, markets and trading functions you need covered. We will come back with a concrete proposal — scope, coverage and cost — not a generic brochure.